BRAND & IDENTITY
‘Ultra Ever Dry’ is a new revolutionary product which is yet to be introduced into the market, its
position and appropriate audience needs to be identified. The product itself is a super hydrophobic
spray, repelling water and so keeping material dry, stain resistant and corrosion-free. It is currently
an industrial only product.
I decided to challenge the brief and completely transform the product. Currently a bland, scientific,
unapproachable brand, I created a market for the product which turned these values into: feminine,
warm and glamorous. I felt there was a gap in the market for a glamping product range, so this was
an ideal opportunity to introduce this product.