Create a campaign for Airbnb, empowering the existing community to grow this idea of
‘belonging’ out to a new audience. [D&AD New Blood Awards]
Playing on that initial moment of anticipation when knocking on someone’s door and anxiously waiting for the reveal. Whilst using the idea of a ‘knock knock’ joke to break the ice during that first encounter with someone, embracing Airbnb’s humorous, slightly sarcastic, tone of voice.
Using this joke format to share stories and engage potential new members to the community,
reiterated by a digital and physical knocker for the host’s door which is designed by themselves to represent their personality and their home, showing proudly they are a part of the Airbnb community and so emphasising this idea of belonging.