P&O Cruises: Social Content // ‘Where Would You Rather Be?’ Campaign: Polls // 2019

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P&O CRUISES
SOCIAL

Understanding our P&OC audience engage with interactive posts and gamification, I came up with the idea of “Where Would You Rather Be?”, featuring two destinations where the audience has to pick their favourite in a ‘would you rather’ style. The audience would comment with their favourite and then we followed with a short video of the winning destination. In terms of engagement, the polls did better on social as they required the audience to participate, which they react very well to; the first one we posted (Norway vs Caribbean) received 378 comments. We also accompanied these with Facebook polls, and the use of Instragram Stories poll stickers, as part of this campaign.