P&O Cruises: Social Content // ‘Where Would You Rather Be?’ Campaign: Voted Videos // 2019

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P&O CRUISES
SOCIAL

Understanding our P&OC audience engage with interactive posts and gamification, I came up with the idea of “Where Would You Rather Be?”, featuring two destinations where the audience has to pick their favourite in a ‘would you rather’ style. The audience would comment with their favourite and then we followed with a short video of the winning destination, in a “we asked, you answered” style. Here are a few examples of these voted videos.