P&O Cruises: Social Content // Gamification // 2019


Our P&OC audience engage extremely well with gamification, it is one of our top performing creative formats, some have generated over 1000 comments on a single post. Previously I have created word searches, emoji hunts, anagrams, spot the differences – to name a few – and then I came up with the idea of an “Odd One Out’ and ‘Guess the…….’ series. Below are a couple of examples of each series. All these were top performing posts; the ‘guess the destination’ below generated 2.6k likes and 1.6k comments (boosted), and the ‘odd one out’ ships generated 266 likes and 268 comments (unboosted). This was a 14% engagement rate, exceeding well over our target, with our KPI being 4%.