P&O Cruises: Social Content // ‘Done On A Cruise’ Video Series // 2019

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Following the success of our Advocate Quote campaign, we took the idea of using people’s stories to promote P&O Cruises, and created a ‘Done on a cruise’ video series. This features quotes from past cruisers about surprising and extraordinary experiences they had on a P&O Cruise. The idea was to boost these as ads to the extended audience (those who don’t follow the P&OC page and who wouldn’t consider cruising for a holiday), in hope that it would surprise them and change their perspective on cruising – leading them to consider a P&O Cruise.