P&O Cruises: Digital Content // #HolidayYourWay Video Campaign // 2019

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A video campaign to promote P&O Cruises destinations using ‘holiday types’, the idea that there is a holiday for everyone with P&OC. We came up with the following ‘holiday types’: the adventurer, culture vulture, nature lover, foodie, urban explorer, wildlife watcher and sun worshipper. We then shared these holiday types to the ATL agency so we could align this campaign with digital across the board. This was the overarching campaign for that season, and I created an edit which was used as the Facebook and Twitter cover video. Bespoke music also commissioned to complement each holiday type.