LE PETIT PRINCE
BRAND IDENTITY
Brief
I was approached to design the identity for a new business; a patisserie in Bournemouth.
The business has since been a huge success; opening up a second shop in the area,
which they are currently in the process of expanding.
Solution
To differentiate this patisserie from competitors, myself and the owner agreed to give
the identity a simplified, contemporary edge, rather than the typical French style calligraphy.
The logo features a little P inside a larger P, embracing the name; ‘Le Petit Prince’.
The ownable crown provides a touch of detail and memorable element for the brand.