SIÂN PURDY | DESIGNER, ART DIRECTOR, SOCIAL-FIRST SHOOTER
Currently Lead Creative at Sunday, a content marketing agency based in London, where I design, art direct and create content for digital, social and print. I am involved at every stage of the process, from idea generation to execution, leading a creative team. Working with video (film/animation/motion graphics), from concept and narrative, to planning and art directing shoots, to post-production and editing. As well as commissioning and directing illustrators, animators, photographers, stylists and videographers. Along with social content creation including planning, art directing and capturing content on social-first shoots, and creating social assets tailored to each channel and responding to trends.
Previously worked at Condé Nast (publishing) and Cedar (content marketing).
In today's social sharing world, where we are connected more than ever, I find content marketing a very exciting, and extremely relevant industry to immerse myself in. It reinforces my belief in the importance of print and tangibility in a digital world, while embracing digital and social as an essential platform to reach people, to connect and to share content.
I am fascinated with human behaviour and understanding people and their lifestyle, using insights from this to relate and connect people with the appropriate content.