DIGITAL / SOCIAL
I created a series of short adverts for P&O Cruises music festival at sea: Ionafest. Restricted only to stock footage and one press image per artist, I pitched the overall look and feel and art directed the ad campaign. The first advert was an initial teaser, followed by various other edits once more acts were announced. These adverts were used as display ads, native ads, on social channels and email comms.