A multi-channel 360 campaign to introduce Gary Barlow as a brand ambassador of P&O Cruises. Social content involved a series of teasers for the audience to guess who this was going to be, encouraging engagement with a touch of gamification.
Following the launch campaign, we conducted a series of shoots to continue the story of Gary’s involvement with P&O Cruises. One of which was a talent competition, which involved capturing social-first content with Gary Barlow in the form of PTCs and BTS.