P&O Cruises is a proud partner of the Pride of Britain Awards, and we have supported the partnership since launch – delivering our most successful campaign to date last year. The campaign spanned multiple phases, including nominations, pre-event build-up, red carpet and broadcast, and post-event amplification. Building on previous learnings, this year’s strategy was further refined with a focus on timely, audience-led posting; integrating crew and onboard content to authentically connect both brands; collaborating with influencers, winners, and hosts to extend reach; and introducing lo-fi, social-first content capture on the red carpet to optimise platform performance.
Campaign and pre-event planning, asset creation, social-first red carpet live coverage, delivering fast-turnaround edits for same-day posting.