Category: Content creation

Vision Express

Off the back of a new strategic direction, there were a number of gaps identified in Vision Express’s social content: educational employee-led content, social-first filming, and SEO-informed content for social search.
To help close this gap, we ran a series of four social-first shoots, educating our audiences about Advanced Eye Tests with engaging, optometrist-led, direct-to-camera videos; trend-led content highlighting key audience challenges and Vision Express’s solutions; key search terms like face shapes; as well as more lighthearted, more fashion-forward content featuring models across a range of ages and genders to reflect our target audience.

Results: 118% increase in avg engagements, 33% increase in avg views, 28% increase in avg reach

David Clulow

Outside of influencer activations, content for David Clulow on social had been hi-fi, or heavily graphics-based. Similar to Vision Express, there was a clear need for social-first content, while balancing David Clulow’s more elevated positioning. Content was split between educational content around the Style Service and Optom USPs, as well as working in more fashion and lifestyle-forward trend content to build relevance with our audiences, working with models representative of our target audience.

Results: 200% increase in avg. views, 123% increase in avg engagements

I led end-to-end creative across both brands, from pre-production through to editing and post-production, combining creative direction with hands-on filming and talent direction.

For the naming ceremony of their new ‘sunshine ship’ Arvia, P&O Cruises organised a star-studded event in Barbados. We launched a campaign for the event, where we had some extraordinary elements to work with, including: a YouTube livestream with Arvia’s godmother, American singer-songwriter Nicole Scherzinger; a party on ship and on shore, hosted by DJs and presenters Trevor Nelson and Sara Cox; live sets by pop star Olly Murs; and beautiful Caribbean blue skies, sparkling seas, sunshine and white-sand beaches.

We created the hashtag #HelloArvia to unite the campaign along with devising a unique look and feel, which pushed the boundaries of the P&O Cruises brand. Social assets, mastheads, end frames, a live countdown – it was a huge content production.

109 individual posts were created across the campaign (on Facebook, Twitter, Instagram and YouTube). The results are impressive, and smashed all targets:

• 5m total unique reach
• 59.1k live views on the night and more than 203k to date
• Trending #2 on YouTube (UK) – the naming ceremony, the day after the event
• 542,441 accounts reached organically on the day on Facebook and Instagram
• 3.9m reached across Facebook and Instagram for all Arvia posts
• 3m total impressions across Facebook, Twitter and Instagram

Our campaign was recognised and won the awards for ‘Best use of content on social media’ and ‘Best use of content in a live or experiential setting’ at the Corporate Content Awards 2024.

Creative direction, video editing, content creation.

The much-loved Roebuck on Richmond Hill had been lovingly reclaimed, restored and elevated by the Greene King group, and reopened with a brand-new, more premium proposition. We launched this with a social-first campaign, aimed at boosting engagement among loyal customers, increasing and sustaining growth of traffic and engagement on their social channels, and raising awareness among new audiences. The challenge was to reflect a premium aesthetic, whilst maintaining a social-first approach to stay true to platform behaviour.

For the first 10 weeks of our social campaign to relaunch The Roebuck in Richmond, The Roebuck’s Instagram followers increased by 43% and Facebook followers increased by 8.5%. Reach on Instagram increased by 60% and engagement is up 10.8%, and figures continued to rise. Sentiment on posts was overwhelmingly positive, and visitor numbers increased so much that we had to refocus the social content away from food to drinks, as the pub was struggling to meet demand for table bookings.

Involved in end-to-end production: ideation, film and photography, art direction and editing.