P&O Cruises: Social Content // ‘Where Would You Rather Be?’ Campaign: Which One? // 2019

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Part of our “Where Would You Rather Be?” campaign, this has a different creative approach to asking the audience ‘which one?’; where the visual is representing someone who cannot decide which destination they prefer. I pulled similarities between the two destinations to sit side by side to make an engaging visual, especially the opening frame where I wanted the audience to almost make a double take as they scroll through their feed.