In October, we were tasked with delivering a full-scale brand shoot for P&O Cruises to refresh their content with new models, ensuring it felt more relatable and inclusive.
Pre-production covered creative concepting alongside logistics, including location scouting, working with a fixer, securing permits, styling, working with the wardrobe team and managing scheduling.
On the shoot, the models were divided into two teams. I led one team, directing the models with hands-on filming whilst driving the overall video direction and social-first content, and the photographer led the second team. I was responsible for filming and shaping the video output for the brand across both content and social delivery.
