A mood film for the launch of Nova by Avon.
Creative direction & video editing.
P&O Cruises // Gary Barlow
A multi-channel 360 campaign to introduce Gary Barlow as a brand ambassador of P&O Cruises. Social content involved a series of teasers for the audience to guess who this was going to be, encouraging engagement with a touch of gamification.
Following the launch campaign, we conducted a series of shoots to continue the story of Gary’s involvement with P&O Cruises. One of which was a talent competition, which involved capturing social-first content with Gary Barlow in the form of PTCs and BTS.
Airbnb // Degree project // 2015
KNOCK KNOCK
ADVERTISING CAMPAIGN
Brief
Create a campaign for Airbnb, empowering the existing community to grow this idea of
‘belonging’ out to a new audience. [D&AD New Blood Awards]
Solution
Playing on that initial moment of anticipation when knocking on someone’s door and anxiously waiting for the reveal. Whilst using the idea of a ‘knock knock’ joke to break the ice during that first encounter with someone, embracing Airbnb’s humorous, slightly sarcastic, tone of voice.
Using this joke format to share stories and engage potential new members to the community,
reiterated by a digital and physical knocker for the host’s door which is designed by themselves to represent their personality and their home, showing proudly they are a part of the Airbnb community and so emphasising this idea of belonging.