Brief
To create a logo for Cornish Swim Academy, a swimming company based in Cornwall.
Solution
Proud of their Cornish heritage, I based the logo on the Cornish flag, and so kept a black & white finish.
I made the logo simple so it can be easily transferred to swim hats/clothing/signage, etc, as well as making it instantly recognisable as a swimming company, which was requested by the client.
Brief
I was approached to design the identity for a new business; a patisserie in Bournemouth.
The business has since been a huge success; opening up a second shop in the area,
which they are currently in the process of expanding.
Solution
To differentiate this patisserie from competitors, myself and the owner agreed to give
the identity a simplified, contemporary edge, rather than the typical French style calligraphy.
The logo features a little P inside a larger P, embracing the name; ‘Le Petit Prince’.
The ownable crown provides a touch of detail and memorable element for the brand.
Brief
‘Ultra Ever Dry’ is a new revolutionary product which is yet to be introduced into the market, its
position and appropriate audience needs to be identified. The product itself is a super hydrophobic
spray, repelling water and so keeping material dry, stain resistant and corrosion-free. It is currently
an industrial only product.
Solution
I decided to challenge the brief and completely transform the product. Currently a bland, scientific,
unapproachable brand, I created a market for the product which turned these values into: feminine,
warm and glamorous. I felt there was a gap in the market for a glamping product range, so this was
an ideal opportunity to introduce this product.