Airbnb // Degree project // 2015
KNOCK KNOCK
ADVERTISING CAMPAIGN
Brief
Create a campaign for Airbnb, empowering the existing community to grow this idea of
‘belonging’ out to a new audience. [D&AD New Blood Awards]
Solution
Playing on that initial moment of anticipation when knocking on someone’s door and anxiously waiting for the reveal. Whilst using the idea of a ‘knock knock’ joke to break the ice during that first encounter with someone, embracing Airbnb’s humorous, slightly sarcastic, tone of voice.
Using this joke format to share stories and engage potential new members to the community,
reiterated by a digital and physical knocker for the host’s door which is designed by themselves to represent their personality and their home, showing proudly they are a part of the Airbnb community and so emphasising this idea of belonging.
Touch Base // Degree project // 2015
TOUCH BASE
DIGITAL & INTERACTIVE
Brief
Keeping families connected.
A personal response to my experience of a family member moving abroad and our attempt as a family
to keep in contact.
Solution
Using perspective lines in art and photography, in changing perspective of family and online communication.
Where family members, from all different places, come together and meet at a point. It is a visual family tree
or network, offering a simple interface to ‘touch base’ with family members. Providing a secure digital
environment for families to seek connections.
The outcome is an interactive, touch screen device.
A product to attach on a communal wall in the home, such as the lounge or kitchen, and can be transferable
to an app for communication on the go. It is a versatile service, adaptable to suit any type of family and can
be personalised to emphasise your family identity, helping to bring you closer.
The visual makes it easy to see who you need to connect with more. As the longer the line, the more distant
you’ve become with that family member. The shorter the line, the closer you are. It is also easy to see who is
available, as their line will be lit up, and if they are not available they will be faded out. Touch Base visually
and emotionally brings the family together.