Tesco Garden & Outdoor Living: Digital // 2016
TESCO GARDEN & OUTDOOR LIVING
DIGITAL CONTENT
A selection of gifs and cinemagraphs created for social media use (Twitter, Facebook & Instagram)
Tesco Garden & Outdoor Living: Magazine // 2016
TESCO GARDEN & OUTDOOR LIVING MAGAZINE
EDITORIAL
Working at Cedar, a content marketing agency in London, I was part of the design team
in producing Tesco Garden & Outdoor Living magazine. I was involved in the process from scamps to proofs;
designing pages, marking up for repro, retouching, colour-correcting proofs and liasing with production.
Tesco Home: Digital Content // 2016
TESCO HOME
DIGITAL CONTENT
A selection of gifs and cinemagraphs created for social media use (Twitter, Facebook & Instagram)
Tesco Home: Magazine // 2016
TESCO HOME MAGAZINE
EDITORIAL
Working at Cedar, a content marketing agency in London, I was part of the design team
in producing Tesco Home magazine. I was involved in the process from scamps to proofs;
attending shoots, designing pages, marking up for repro, retouching, colour-correcting
proofs and liasing with production.
Cornish Swim Academy // Brand Identity // 2016
CORNISH SWIM ACADEMY
BRANDING
Brief
To create a logo for Cornish Swim Academy, a swimming company based in Cornwall.
Solution
Proud of their Cornish heritage, I based the logo on the Cornish flag, and so kept a black & white finish.
I made the logo simple so it can be easily transferred to swim hats/clothing/signage, etc, as well as making it instantly recognisable as a swimming company, which was requested by the client.
Le Petit Prince // Brand Identity // 2015
LE PETIT PRINCE
BRAND IDENTITY
Brief
I was approached to design the identity for a new business; a patisserie in Bournemouth.
The business has since been a huge success; opening up a second shop in the area,
which they are currently in the process of expanding.
Solution
To differentiate this patisserie from competitors, myself and the owner agreed to give
the identity a simplified, contemporary edge, rather than the typical French style calligraphy.
The logo features a little P inside a larger P, embracing the name; ‘Le Petit Prince’.
The ownable crown provides a touch of detail and memorable element for the brand.
Airbnb // Degree project // 2015
KNOCK KNOCK
ADVERTISING CAMPAIGN
Brief
Create a campaign for Airbnb, empowering the existing community to grow this idea of
‘belonging’ out to a new audience. [D&AD New Blood Awards]
Solution
Playing on that initial moment of anticipation when knocking on someone’s door and anxiously waiting for the reveal. Whilst using the idea of a ‘knock knock’ joke to break the ice during that first encounter with someone, embracing Airbnb’s humorous, slightly sarcastic, tone of voice.
Using this joke format to share stories and engage potential new members to the community,
reiterated by a digital and physical knocker for the host’s door which is designed by themselves to represent their personality and their home, showing proudly they are a part of the Airbnb community and so emphasising this idea of belonging.