Epoch // Degree project // 2015

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EPOCH
EDITORIAL & TYPOGRAPHY

Brief
Choose a person or subject, that has existed for a significant number of years
and produce a body of work that gives the user greater insight into your area of research.
[ISTD Student Awards: Milestones]

Solution
Learning about ancient mythology in how they collaborated over different epochs to save
humankind, in hope that their dedication inspires us in our mission to save our planet from
global issues such as climate change. Epochs refer to long periods of time, eras, milestones
in Earth’s history; key chapters in the story of our planet’s progression.

The title, ‘Melting Ice. Freezing Time’, refers to the ancients’ attempt to stop time, pursuing
through epochs such as ice ages, whilst we are currently trying to combat the ice melting and
rising sea levels in our mission to stop climate change. They aimed to stop time back to the
peak of the Golden Age, to stop any future cataclysms, such as a flood or an asteroid hitting
the Earth.

The ancients were reflecting the sky onto land by aligning their structures to the stars,
therefore a horizon line continues throughout the book, also acting as a timeline. 
Rather than page numbers, a circular navigation tool marks the position in time by referring 
to the ‘Great Year’ on the contents page, beginning from future to past. 

A star is used as tittles, navigation and to direct the reader, and ligatures reflect collaboration.
The book would be received with a Sunday paper, as something for the family to discuss.
The time dial hopes to engage younger members, which works with the book, where aligning
to the correct stars reveals the correct date: 10,500BC. When held up to the light, it shines
through the dial and the constellations appear.

Written and designed by myself, content sourced from various books on the subject.

Golden Wonder // Degree project // 2015

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GOLDEN WONDER
REBRAND

Brief
Redesign a famous brand. [Design Bridge DB Student Awards]
I felt that Golden Wonder should be brought back, repositioning the brand and giving it a purpose. 

Once the number one crisp brand in Britain and now clinging onto survival, Golden Wonder has
always struggled with brand positioning. Constantly changing their slogan and trying to find out
what they stand for, it is for this reason it has been defeated amongst brands such as Walkers,
who have strong, consistent brand values, not to mention the face of their brand; Gary Lineker. 

Solution
I repositioned Golden Wonder as the multi-flavour mystery brand, living up to its name and bringing
about a moment of wonder to a lunch break. Amongst the overwhelming noise of different brands,
colours and flavours; Golden Wonder owns that indecisive moment at the crisp isle. It combines all
the flavours in one, eliminating the element of choice and leaving it up to fate.

The backwards question mark becomes the brand mark, emphasising that wonder and aspect of
chance, while also acting as an assured stamp of that first initial: ‘G’. The star also becomes an
ownable mark, recognisable as an explosive shape that has continued to be carried through the
evolution of the brand.

Get Glamping // Degree project // 2014

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GET GLAMPING
BRAND & IDENTITY

Brief
‘Ultra Ever Dry’ is a new revolutionary product which is yet to be introduced into the market, its
position and appropriate audience needs to be identified. The product itself is a super hydrophobic
spray, repelling water and so keeping material dry, stain resistant and corrosion-free. It is currently
an industrial only product.

Solution
I decided to challenge the brief and completely transform the product. Currently a bland, scientific,
unapproachable brand, I created a market for the product which turned these values into: feminine,
warm and glamorous. I felt there was a gap in the market for a glamping product range, so this was
an ideal opportunity to introduce this product.