Brief
To create a logo for Cornish Swim Academy, a swimming company based in Cornwall.
Solution
Proud of their Cornish heritage, I based the logo on the Cornish flag, and so kept a black & white finish.
I made the logo simple so it can be easily transferred to swim hats/clothing/signage, etc, as well as making it instantly recognisable as a swimming company, which was requested by the client.
Brief
I was approached to design the identity for a new business; a patisserie in Bournemouth.
The business has since been a huge success; opening up a second shop in the area,
which they are currently in the process of expanding.
Solution
To differentiate this patisserie from competitors, myself and the owner agreed to give
the identity a simplified, contemporary edge, rather than the typical French style calligraphy.
The logo features a little P inside a larger P, embracing the name; ‘Le Petit Prince’.
The ownable crown provides a touch of detail and memorable element for the brand.
Brief
Redesign a famous brand. [Design Bridge DB Student Awards]
I felt that Golden Wonder should be brought back, repositioning the brand and giving it a purpose.
Once the number one crisp brand in Britain and now clinging onto survival, Golden Wonder has
always struggled with brand positioning. Constantly changing their slogan and trying to find out
what they stand for, it is for this reason it has been defeated amongst brands such as Walkers,
who have strong, consistent brand values, not to mention the face of their brand; Gary Lineker.
Solution
I repositioned Golden Wonder as the multi-flavour mystery brand, living up to its name and bringing
about a moment of wonder to a lunch break. Amongst the overwhelming noise of different brands,
colours and flavours; Golden Wonder owns that indecisive moment at the crisp isle. It combines all
the flavours in one, eliminating the element of choice and leaving it up to fate.
The backwards question mark becomes the brand mark, emphasising that wonder and aspect of
chance, while also acting as an assured stamp of that first initial: ‘G’. The star also becomes an
ownable mark, recognisable as an explosive shape that has continued to be carried through the
evolution of the brand.
Brief
Keeping families connected.
A personal response to my experience of a family member moving abroad and our attempt as a family
to keep in contact.
Solution
Using perspective lines in art and photography, in changing perspective of family and online communication.
Where family members, from all different places, come together and meet at a point. It is a visual family tree
or network, offering a simple interface to ‘touch base’ with family members. Providing a secure digital
environment for families to seek connections.
The outcome is an interactive, touch screen device.
A product to attach on a communal wall in the home, such as the lounge or kitchen, and can be transferable
to an app for communication on the go. It is a versatile service, adaptable to suit any type of family and can
be personalised to emphasise your family identity, helping to bring you closer.
The visual makes it easy to see who you need to connect with more. As the longer the line, the more distant
you’ve become with that family member. The shorter the line, the closer you are. It is also easy to see who is
available, as their line will be lit up, and if they are not available they will be faded out. Touch Base visually
and emotionally brings the family together.
Brief
‘Ultra Ever Dry’ is a new revolutionary product which is yet to be introduced into the market, its
position and appropriate audience needs to be identified. The product itself is a super hydrophobic
spray, repelling water and so keeping material dry, stain resistant and corrosion-free. It is currently
an industrial only product.
Solution
I decided to challenge the brief and completely transform the product. Currently a bland, scientific,
unapproachable brand, I created a market for the product which turned these values into: feminine,
warm and glamorous. I felt there was a gap in the market for a glamping product range, so this was
an ideal opportunity to introduce this product.
