I created a series of short adverts for P&O Cruises music festival at sea: Ionafest. Restricted only to stock footage and one press image per artist, I pitched the overall look and feel and art directed the ad campaign. The first advert was an initial teaser, followed by various other edits once more acts were announced. These adverts were used as display ads, native ads, on social channels and email comms.
A series of short animations, to reassure Sodexo customers of the measures in which they are cutting down on single use plastics. Eye-catching and snappy for use on social and email.
A video series to inspire the audience, showcasing the number of different destinations you can visit with P&O Cruises. The first video below is the hero film, which features a variety of destinations. The following videos each focus on a particular destination or trade (e.g. short breaks or world cruise), where I commissioned bespoke music tailored to each destination.
A short video to promote Bahrain as a P&OC destination, celebrating their partnership with Bahrain Tourism.
A series of short videos to encourage people to pre-register for their cruise booking, which P&O Cruises wanted to push.
I wanted these teasers to catch the eye on feed, to then inspire and remind people of the pre-registration start date.
A Christmas social campaign, using the concept of a digital advent calendar to promote P&O Cruises destinations, on-board experiences and also their new ship ‘Iona’. Here are a few examples of the short videos I created for Facebook, Twitter and Instagram Stories.
A video campaign to promote P&O Cruises destinations using ‘holiday types’, the idea that there is a holiday for everyone with P&OC. We came up with the following ‘holiday types’: the adventurer, culture vulture, nature lover, foodie, urban explorer, wildlife watcher and sun worshipper. We then shared these holiday types to the ATL agency so we could align this campaign with digital across the board. This was the overarching campaign for that season, and I created an edit which was used as the Facebook and Twitter cover video. Bespoke music also commissioned to complement each holiday type.
Following the success of our Advocate Quote campaign, we took the idea of using people’s stories to promote P&O Cruises, and created a ‘Done on a cruise’ video series. This features quotes from past cruisers about surprising and extraordinary experiences they had on a P&O Cruise. The idea was to boost these as ads to the extended audience (those who don’t follow the P&OC page and who wouldn’t consider cruising for a holiday), in hope that it would surprise them and change their perspective on cruising – leading them to consider a P&O Cruise.
Part of our “Where Would You Rather Be?” campaign, this has a different creative approach to asking the audience ‘which one?’; where the visual is representing someone who cannot decide which destination they prefer. I pulled similarities between the two destinations to sit side by side to make an engaging visual, especially the opening frame where I wanted the audience to almost make a double take as they scroll through their feed.
Our P&OC audience engage extremely well with gamification, it is one of our top performing creative formats, some have generated over 1000 comments on a single post. Previously I have created word searches, emoji hunts, anagrams, spot the differences – to name a few – and then I came up with the idea of an “Odd One Out’ and ‘Guess the…….’ series. Below are a couple of examples of each series. All these were top performing posts; the ‘guess the destination’ below generated 2.6k likes and 1.6k comments (boosted), and the ‘odd one out’ ships generated 266 likes and 268 comments (unboosted). This was a 14% engagement rate, exceeding well over our target, with our KPI being 4%.
